Gathered in Hyde Park corner, capturing beauty trends from
Rimmel London and seeing the latest fashion trends, is what the South African
Fashion Week was all about. It took place from the 5th to the 9th
of April.
The partnership between Rimmel London and SA Fashion Week
started in October 2014.
“We also participated in
the SAFW Brooklyn Pop Up Shop event in Pretoria in August 2014 prior to SAFW
AW15.” Said Rimell London’s brand manager, Fahima Saban.
Saban says she was impressed
by the different looks on the models in this year’s Fashion Week.
“This season of SS16 we saw clean looks with
focus on highlighting and contouring with bright lips.” Saban added.
She said that some looks
added pops of colour to the eyes whilst keeping lips natural and nude, with
subtle hints of coral and pink to the pouts.
Rimmel London SA is also
running a campaign called #Lipstickrevolution, it is set on supporting ‘Rimmel
London’s The Only 1 Lipstick, A No Compromise, All-In-One Lipstick’.
‘It is a revolutionary
lipstick that will change the way you see lipstick! It’s part of a global
campaign to shout it out, Rimmel’s started a lip revolution! Join the movement
with new The Only 1 Lipstick.’ Saban concluded.
